Your St. Louis SEO Consultant
I'm Rory Parry, and I help St. Louis businesses turn search rankings into real revenue.
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My name is Rory Parry, and I'm a senior SEO strategist based in St. Louis, MO. Originally from Wales, UK, I now live in Webster Groves with my wife and three young sons. I work with businesses across legal, franchise, manufacturing, and B2B industries, bringing senior-level SEO expertise without the overhead of traditional agencies.
I specialize in AI-first SEO, building AI-powered content engineering systems that scale production without sacrificing quality. My work goes beyond traditional Google search, optimizing for AI Overviews, Perplexity, and other LLM-powered search surfaces. I've built custom Claude AI workflows and Claude Code frameworks that reduce landing page production from 8-12 hours to 45 minutes.
Everything works backward from revenue. I optimize for qualified leads, conversions, and growth, not vanity metrics like rankings or traffic. My approach combines technical SEO, programmatic content systems, and topical authority development to coordinate holistic marketing programs across SEO, PPC, paid social, and web development teams.
What sets me apart is my ability to blend cutting-edge AI tools with proven SEO fundamentals. Using custom Claude 'skills', entity schema optimization, regex-powered Search Console mining, and strategic review velocity tracking, I drive visibility and conversions where it matters most, both in traditional search and emerging AI platforms.
Industry Expertise
I have planned and executed strategies for sites in multiple different verticals
Law
Multi-Location Franchises
Manufacturing
B2B Services
E-commerce
Health
My AI-First Approach
Combining cutting-edge AI tools with proven SEO fundamentals
LLM Search Optimization
I've developed frameworks that optimize for Google AI Overviews, Perplexity, and other AI search surfaces. Using entity schema, strategic off-site brand mentions, and semantic analysis, I position clients where users are actually searching, not just where they used to search.
AI-Powered Efficiency
Through custom Claude AI workflows and prompt engineering frameworks, I've reduced landing page production from 8-12 hours to 45 minutes. This isn't about shortcuts, it's about leveraging AI to maintain quality while dramatically increasing output.
Data-Driven Strategy
I use regex-powered query mining in Search Console, review velocity tracking, and custom analytics to identify high-impact opportunities. Every recommendation is backed by data, not hunches.
Holistic Integration
SEO doesn't exist in a vacuum. I coordinate across PPC, paid social, and web development teams to ensure your entire digital presence works together, from technical implementation to conversion optimization.
My Daily Tool Stack
AI & Research
- • Perplexity Labs
- • Notebook LM
- • Claude Artifacts
- • Custom GPTs
Automation
- • AirOps
- • Flowith AI
- • Claude Code
- • Custom Workflows
SEO Analysis
- • Search Console (regex mining)
- • Entity schema tools
- • Review velocity tracking
- • Semantic extractors
Core Competencies
Senior-level expertise across the full spectrum of modern SEO
Technical & On-Page SEO
Site architecture, schema markup, Core Web Vitals, crawl optimization, and technical audits
Local Search Optimization
Google Business Profile optimization, local pack rankings, citation building, and review management
Keyword Research
Competitive analysis, semantic clustering, search intent mapping, and opportunity identification
Content Marketing
Content strategy, programmatic SEO, topical authority, and AI-powered content systems
AI Workflow Engineering
Custom Claude 'skills', prompt engineering, automation frameworks, and AI-powered content workflows
Claude Code Proficiency
Custom development workflows, automation scripts, and rapid prototyping for SEO tools
Conversion Rate Optimization
Landing page optimization, A/B testing, user experience analysis, and funnel optimization
Affiliate Marketing
Affiliate program management, monetization strategy, and revenue optimization
Website Auditing
Comprehensive site audits, performance analysis, and actionable improvement roadmaps
B2B Outreach
Database creation, outreach campaigns, link building, and strategic partnership development
Why I Love St. Louis
Local Knowledge
From Kirkwood to the Central West End, I understand the unique characteristics of every St. Louis neighborhood.
Community Focus
Living in Webster Groves with my family, I'm invested in seeing local businesses thrive.
Market Expertise
I know who your competitors are and what it takes to outrank them in the St. Louis market.
Personal Touch
You work directly with me, not a junior team member or offshore contractor.
Proven Track Record
Managing sites with 500K+ monthly page views and $1M+ in annual sales isn't luck, it's strategy.
Real Results
I focus on metrics that matter: leads, sales, and revenue growth, not just rankings.
Let's Work Together
Ready to take your St. Louis business to the top of search results? Let's start with an audit.
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