How St. Louis Businesses Get Found Online (and Win Customers)
Whether you're running a Kirkwood coffee shop or a Central West End law firm, we help St. Louis businesses outrank the competition, bring in more leads, and grow revenue, fast.We've ranked everything from local service businesses to fast-growing B2B firms.With hyper-targeted keyword strategy and proven on-page tactics, we make it easy for customers to find you, and buy from you.
Our Packages
1. The STL SEO Kickstart
6-Month Local Visibility Sprint
Dreaming of a packed waiting room, a buzzing storefront, or a flood of online orders?Let's face it, trying to rank for competitive keywords in St. Louis is like trying to find a parking spot downtown during a Cardinals game. It's competitive, frustrating, and takes forever.You're battling for visibility with established players, national brands, and deep-pocketed corporations, all vying for the same coveted spots on page one of Google.But what if you could get a concentrated dose of SEO expertise, tailored to your St. Louis business, without the long-term commitment and massive overhead?The STL SEO Kickstart is a 6-month visibility sprint built to break you into the local rankings fast. Perfect for small businesses or growing teams who want serious SEO firepower without hiring full-time.At $2,000/month, you get senior-level SEO strategy laser-focused on search terms your buyers are already using.We'll dive deep into the St. Louis market, uncover the keywords your ideal customers are using, and make your website as easy to find as a cold Budweiser at Busch Stadium.Here's how we'll make it happen:
Local Keyword Blueprint: Target high-converting STL search terms.
On-Site SEO Optimization: Clean, structure, and optimize your content for Google (and your buyers).
Local Content Engine: Blog + page creation tied to ranking opportunity.
St. Louis Link Outreach: Geo-targeted link-building to boost authority.
ROI Reporting: You’ll get reports that tie rankings to leads — not vanity metrics.
Think of it as your 6-month SEO power-up – a strategic surge to get you ranking, generating leads, and growing your business in the heart of St. Louis.
2. The STL SEO Department
Full-Service. Fully St. Louis. Fully Yours.
Ready to scale past DIY or freelance SEO?
The STL SEO Department gives you a complete growth engine: local SEO experts who know the market, the competition, and how to turn rankings into revenue.For $5,500/month, you get a team that feels like in-house, but executes like an agency.We handle content, links, strategy, reporting, and CRO - while you handle the increase in bookings, leads, and online visibility.No more agonizing over job postings, no more draining interviews. Just pure, unadulterated SEO magic, delivered faster than a toasted ravioli from Imo's.Here's what you can expect when you join forces with our All-Star Team:
Dedicated Strategist (St. Louis local)
Full Content Pipeline: SEO blog posts, landing pages, GMB content
Backlink Campaigns: High-authority, STL-relevant domains
Conversion Optimization: Turn searchers into customers
Priority Support + Monthly Strategy Calls
Built for serious operators who want to dominate the St. Louis market, and stay there.
SEO Expertise
Why Choose Me as Your St. Louis SEO Expert?

My name is Rory Parry and I'm a search engine optimization strategist based in St. Louis, MO. I was born in Wales, UK but now live in Webster Groves, MO with my wife and two young sons.I have been planning, building, and running websites since 2016. The in-house websites that I currently manage see over 500,000 page views per month and drive $1 million+ in sales per year.I have planned and executed strategies for sites in multiple different verticles including:
• e-commerce
• local services/attractions
• health
• beautyI currently run the TouchPoint SEO agency where we primarily focus on equipment rental businesses and the Stealth Startup Job Board where we feature high value career opportunities at startups still in stealth mode.I love St. Louis and I'm especially fond of its local businesses. In 2020, my wife and I started an email newsletter to support local businesses and events during the pandemic.
Results for st louis businesses
Case Study: How an Escape Room Escaped the Competition with Hyperlocal SEO
The Challenge
A St. Louis-based escape room, owned and operated by a local family just outside the city limits, faced a tough challenge. They were competing for visibility against large, well-funded franchises in downtown St. Louis. They needed to attract more customers, increase revenue per booking, and build a stronger online reputation while maintaining their unique identity as a locally owned business.Our Approach
A one-size-fits-all SEO strategy would not work. To help them stand out in the St. Louis market, we developed a hyperlocal approach that highlighted their unique strengths and targeted high-intent customers.Here is how we cracked the code:Keyword Conquest
We optimized their website and Google Business Profile for high-value keywords like “escape room St. Louis” to ensure they appeared prominently in search results despite not being downtown. We also incorporated terms that emphasized their local ownership and family-friendly atmosphere, setting them apart from national chains.Group-Focused Targeting
While working towards ranking for their primary target search term “escape room”, we identified lucrative long-tail keywords, including:- Escape room for families
- Escape room for kids
- Escape room for parties
- Escape room for team buildingThis strategy drove high-intent traffic from groups looking for unique, engaging experiences. This in turn, increased their revenue per booking as group sizes were larger than normal.Reputation Rocket Fuel
We increased their monthly reviews by 10x by crafting follow-up emails that encouraged guests to share detailed experiences. Guests highlighted group sizes, demographics, and the personalized service that made their visit special. This not only boosted their Google rankings but also helped convert more potential customers by showcasing their strong reputation.The Results
Traffic Triumph
The escape room saw a major spike in organic traffic for the highly competitive keyword “escape room St. Louis”, proving that smart SEO can outrank big-budget franchises. Despite being located outside the city center, they now rank higher than many downtown competitors, including national chains.Reputation Explosion
Before our intervention, they averaged 2-5 reviews per month. After implementing our strategic review generation plan, that number jumped to 20+ reviews per month. These reviews were not just more frequent, but they also included detailed, keyword-rich testimonials that helped future guests find and choose their escape room over competitors.Key Takeaway
This St. Louis escape room is now a top destination for escape room enthusiasts across the region. By combining hyperlocal SEO, reputation management, and strategic targeting, we helped them outshine the competition and achieve remarkable growth while staying true to their roots as a locally owned, family-run business.
High Traffic Health Site

Brand New Site In The Beauty Niche

Site In The Outdoor Equipment Niche

Why SEO vs. Other Marketing Methods in St. Louis?

Want more customers?
Stop playing hide and seek with Google! We can help you find those sneaky SEO gaps that are making your competitors win the search game.
Time to turn those "page 2" blues into "page 1" views!
TouchPoint SEO 2025
314-467-8179
Webster Groves, MO, 63119